A brand-new chapter for Smas Worksafe
It’s a new year and with it, a fresh new brand for Smas Worksafe. Over the last few years our company has continued to grow and develop, we’ve added new products and more value so that we can best support you and your business. And we recognised that it was time to evolve again, to go one step-ahead and be the business that’s ready for anything, so you can be too.
Because in this ever-changing world we live in, there will be ups and downs to face in life and business, but what if that wasn’t something to dread or you have to tackle alone? That’s where our new brand comes in. We want to empower you to embrace changes and be ready to take on the future.
Danny Marinou, Managing Director, said:
“Our updated brand represents our refreshed purpose, to be the business behind the businesses ready for anything. We know what we stand for, and we wanted to bring that to life. A dynamic, future-facing partner empowering our clients with confidence and clarity. While we’ve changed our visual identity, some things remain unchanged, that’s our commitment and service to you and your business.”
Behind our rebrand is a vision and a mission. Based on a great deal of research and real insights from our clients to understand how we can be your biggest supporter with all the tools you need to drive your business forward. Whether it’s taking problems off your plate or taking on the future, you’ve got the support of a partner you can rely on.
We’re the same great people providing the same great service, but our new and exciting rebrand shows the real us and we’re ready to share it with you.
Meet our new logo
Our new logo is designed to tell a story, it captures our purpose and represents our family of brands. Our ‘Forward Motion Swirl’ represents our relentless drive to keep moving forward and support you in an ever-changing world. It empowers our forward-thinking businesses (that’s you), to grow, to power ahead and get you ready to own your future.
A visual identity that’s fit for the future
You’ve probably noticed our fresh new look. It’s bold, bright and warm, like us. Because we like to think we aren’t like other companies, and it was time to visually stand out and show it.
Our refreshed look highlights our refreshed purpose – to create a world where businesses and the people in them are set up to own the future.
We’re part of something bigger
With our support-first ethos at Smas Worksafe, we’ve always put our clients first by providing simple, speedy SSIP accreditation. And our rebrand will allow us to do that even better and deliver more of what you need.
Back in 2018 we joined the Citation family and became part of something bigger. A Group of powerful services that make businesses better, together. Now we’re bringing our Citation family of brands even closer together with our rebrand so that you and your business can benefit from our shared purpose.
Because as a family of products and services all designed to build better businesses, we can support you with more. From HR and Health & Safety to training and certification and beyond, we’re here to help you drive your business forward.
We’re proud to be a Citation company and the business builders behind the businesses ready for anything.
Smas portal is about to get better
Over the next few months, we’ll be evolving our Smas portal into Atlas, Citation’s online management hub. User-friendly, smart, streamlined – Atlas will make it even easier to manage your Smas Worksafe accreditation.
And we’re not stopping there …we’re building a one-stop business service hub, the ultimate platform to help support your business be ready for anything. With single sign-on, you’ll be able to log in and manage your SSIP accreditation, HR, Health & Safety and ISO certification all from one place!
With so many great products and services it makes sense to give you everything you need in one place, right? Atlas will do just that, free up your valuable time and keep you one step ahead so you can work smarter, not harder.
What does this mean for you?
Our rebrand is our mark on the world and we want to empower you to make yours. You’ve got a wingman. And the ultimate business pit crew with all the support and tools you need to go for your goals and achieve your ambitions.
And as things are starting to look a little different around here, you’ll be able to get your hands on our new quality mark so you’re looking fresh for the future too. So, if you’re using our logo on any paperwork, vehicles or your website just get in touch with your account manager to request our new mark of quality.
We’re ready when you are. And we hope you’re as excited about this brand-new chapter at Smas Worksafe as we are.